Date: March 31, 2021
Source Article: Future of Business and Tech
Experts in the field agree that digital signage can be a powerful tool, if the right approach is used.
“Every once in a while, I come across a store or venue that has nailed it, like the Nike Innovation Lab in New York City, or the Shops at Hudson Yards in New York City, where digital is integrated in ways that help navigate, inform, and inspire discovery,” said Beth Warren, the senior vice president of Creative Realities. “Or Sephora, which has expertly integrated its mobile app so that it behaves in ‘in-store mode’ with a unified set of data that can respond to individual customer preferences based on their preferences and behaviors.”